Sony has had ambitious plans for the camera market ever since it bought Konica Minolta's camera business in 2006. But after some initial excitement there were only sporadic periods of activity, and the attention of many photographers and industry observers waned somewhat.
High-resolution full-frame sensor; Small; weather-sealed body; High-end video features including in-camera 4K recording
Menu needs streamlining; Video record button awkwardly placed; Relatively limited range of lenses