Not too big, but not too small. It's just right! The Sony Alpha 7 III combines ease-of-use with a range of the latest features you expect in a modern camera.
The images coming out of this compact camera punch well above their weight in terms of quality. They're the sort of images you'd expect from a full-frame camera and are made possible thanks to Sony's newly developed back-illuminated image sensor and evolved image processing system.
My Menu offers instant recall of your favourite settings, so you can snap in a flash without missing a thing. Simply create and customize an optimal menu based around your preferences and be ready to shoot in no time.
When you're out and about capturing one great image after another, battery longevity is crucial. The good news is that the A7 III can use an NP-FZ100 battery, which gives you more than two times the capacity of a NP-FW50 battery. This allows you to shoot up to approximately 710 photos with one full charge.
Another surprising feature of this compact camera is its speed: the Sony Alpha 7 III offers high-speed continuous shooting of up to 10 fps (frames per second).
This is the video age, where the moving image is just as important as the still photograph. Yet again, the A7 III over-delivers with 4K video recording over the full width of the sensor. No more cropped video! What you get is video of exceptional clarity, colour and detail.
Manufacturer: Sony
The Alpha A7 III sits on the bottom rung of Sony's full-frame mirrorless camera range, and is designed to appeal to both keen enthusiast photographers and professionals.
693-point AF system; 10fps burst shooting; Uncropped 4K video; 15-stop dynamic range; 5-axis image stabilization; Compact and durable body
Limited touchscreen control; Only one SD slot supports UHS-II cards
Sony gifted us with a replacement for its 3-year-old A7 II, a solid full-frame that nevertheless needed some updating. As you'd expect, the A7 III incorporates advances that its line mates have gotten over the past couple of years, and it looks like you get everything you need and more for a relatively low price.
Sony's replacement for its entry full-frame mirrorless model gets major boosts to speed, battery life, quality and features.
Let us save you a lot of time: If you're in the market for a new camera this year and can afford $2,000 for a body, by all means, buy the new Sony A7 III when it goes on sale this April. It really is one of the best interchangeable lens cameras we've ever handled.
Excellent still image quality; Excellent 4K video; 10 FPS continuous shooting; Significantly improved battery life; Best value in its class
Slightly heavier than mark II model
The Sony Alpha A7 III is a highly versatile and feature-packed camera that redefines what we can expect from a full-frame body at this price point. It delivers crisp and satisfying images from its 24 Megapixel full-frame sensor, captures good-looking 4k video in either full-frame or cropped APSC...
Sony referred to the A7 III as a "basic model" during their early promotion, whether jokingly or not, but the A7 III is far from being basic. Indeed, it's so well-specced on paper that it surprised a lot of people who weren't expecting such a well-appointed camera, and thankfully that promise has...
With three years since its predecessor the A7II, Sony's all-new A7III represents a revolution in its full-frame mirrorless lineup. With the groundbreaking A9 released last year, and the astounding A7RIII earlier this year, Sony claims that the new A7III combines characteristics of both flagship...
So much for "basic," Sony seems to be saying, the A7 III is a premium model worthy of its pricier full-frame stablemates: the high-resolution A7R III and the speedy A9 mirrorless cameras.
Scorecard; + Pro-level features at a more affordable price; + 10 fps continuous shooting in mechanical and silent modes; + 4K video; + Low noise at high ISOs
- Inferior weather sealing; - Lower-resolution rear LCD screen and EVF; - Confusing user interface
It's hard to believe that Sony's A7-series has been in existence for well over four years now. It feels like only yesterday the manufacturer presented us with the original A7 and A7R, yet here we're looking at the third release of its most basic full-frame mirrorless camera, which advances in a...
Excellent value for money; Improved battery stamina; Fast and responsive autofocus system; Revised button layout for intuitive control
AF point illumination could be improved; Convoluted menu system; Thin plastic port covers aren't weather-sealed; Handles poorly with large gloves in cold climates
The Sony a7 III looks a lot like the a7 II , but the upgrades inside are palpable. Its sensor offers the same resolution, but the BSI design improves high ISO performance. The autofocus system is vastly improved, with much wider coverage and 10fps capture.
24MP full-frame BSI sensor; 10fps with tracking; 5-axis stabilization; 4K HDR video; Silent shooting available; Tilting touch LCD; Dual SD slots; Vastly improved battery; Focus joystick; Flat profiles available
Screen not true vari-angle; Only one card slot is UHS-II; No in-body flash; Accessory required for time-lapse; Shooting buffer must clear to start video; Dense menu system; Omits PC sync socket
The A7 III hardly puts a foot wrong. Its specifications make it a terrific all-rounder, one that's so powerful its price is actually a bit of a surprise. Its handling and control layout aren't perfect, and other cameras might grab the headlines in one area or another, but few are so consistently...
10fps continuous shooting; Highly sophisticated AF system; 4K video capabilities
Imbalance with larger lenses; No drive or focus mode dials; Good; rather than great; burst shooting buffer
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