One of the most frequent criticisms we've heard about the iPhone X is that its 5.8-inch screen simply isn't big enough. Last year, big-screen lovers had to opt for the less fully featured iPhone 8 Plus to get the most real estate. Not anymore.

Beautiful OLED screen; Strong performance; Great size for large screen lovers; Solid camera improvements; IP68 water resistance

Expensive; Bad name; No included fast charging cable

If you like a big-screen phone, you probably don't need to look elsewhere. This phone is the same size as the iPhone 8 Plus (actually, it's a whisker thicker but slightly shorter and less wide) and around the same weight. But it has a display that's a full inch bigger, and it looks utterly sumptuous as a result. It has lots of subtle upgrades, from the increased waterproofing to the longer battery life and then some bigger changes, such as the improved cameras, faster processor and upgraded colours on the display compared to the iPhone X. But it's the look that really sells it: a full-screen phone at this size is a real head-turner.

Full disclaimer: I've had the Samsung Note 9 for slightly more than a month now, but haven't had the chance to go hands-on with the newly-launched Apple iPhone Xs Max. Most publications have only had a limited hands-on with the phone, and I've based my conclusions in this piece on tech specification...

Don't be fooled by the "S" label - the iPhone XS and iPhone XS Max are the best and most powerful iPhones Apple's ever made.

In 2017, Apple launched the phone that it said would shape the future. One which delivered on the promise of finally having a phone with a big screen that didn't take up much space in your hand or your pocket.

Beautiful design; Great big screen; Camera quality is excellent; Battery lasts a full day comfortably

Expensive (like really; Some apps still not optimised for notched displays; It'll be too big for some; No fast charger included

The iPhone XS Max is something special. This is the first time Apple has really pushed its screen size boundaries, and by offering a huge 6.5-inch display it's made its smartphone line attractive to a new segment of potential customers.

Screen great for gaming & movies; Camera is a strong offering

Price: most expensive iPhone ever; Size can make it tricky to handle

The iPhones that you see this year are a succession to the evolution that Apple introduced last year-the iPhone X. Alongside the iPhone 8 and the iPhone 8 Plus, which retained the design language that had been consistent to the years prior, the iPhone X was completely different.

Apple's newest iPhone XS is now available . But which do you pick: big, or bigger The XS comes in two sizes, and the bigger XS Max is a whole lot of screen. For the most part, that's its singular advantage. There's a reason Apple may not have called the XS Max the XS Plus.

The iPhone XS Max has a big, brilliant display and a little more battery life than the XS; It benefits from the improvements that the XS also has: faster speeds, some durability and water resistance improvements, better camera and dual-SIM support

It's so, so, so expensive; If the iPhone Plus models were too big for your hands, this one will be, too

But few people really shop between Android phones and iPhones from a pure hardware perspective. You're paying extra for iOS: the smoother performance over several years, the guaranteed software upgrades, the Genius Bars, the slicker third-party apps, and the better attitude toward privacy and...

Huge, awesome screen; Fastest processor available; Excellent camera; Long battery life

Expensive