The American company Apple Inc., located in Cupertino, CA, has been pioneering high quality electronics products for decades now. Each year, the company's brand seems to grow, and so do their number of faithful fans. Known for their computers, and the iPhone, they create a number of different types of consumer electronics, as well as software, online services, and much more. They have many different lines of products that stand out from similar competing products primarily because of the stellar job that Apple has done when it comes to branding their items and their company in general.
In 1976 Ronald Wayne, Steve Wozniak, and Steve Jobs founded Apple and called the company Apple Computer Inc., a name that they kept up until 2007 when they changed the name simply to Apple, Inc. The change was to show that they were not solely focusing on computers, but they were making other types of consumer products, as well.
The original goal of the company was to sell personal computers, and today, they are one of the largest companies in the world when it comes to their revenue. In technology, they are behind only Samsung in revenue. They are also one of the largest phone makers in the world today, with only Samsung and Nokia making more. Still, the iPhone is probably the most well known and well-branded phones available today. They are currently the most valuable brand in the world, having eclipsed Coca Cola in 2013.
Few companies can compare with Apple when it comes to branding. Even their press conferences are legendary among the journalists who go to them. They have a mystique around their products, and whenever they are about to unleash something new, they have the world in the palm of their hand. Other companies would probably love to have this type of brand power.
Part of the brand is exclusivity. The products they make are more expensive than those from other companies that make them, and this actually does wonders for the brand. It even helps to foster a sense of loyalty to the company and among their fans. They are among the first companies that really had fans even before the deluge of social media.
They have an iconic logo, and even though it has changed slightly over the years, it is still very easily recognizable. The company has always had high quality advertising as well. Their first slogan was clever "Byte into an Apple". Their "think Different" slogan was popular as well, and they used that for nearly five years from 97 to 2002. Their commercials Mac vs. PC were quite funny and memorable, as well.
All of these things combine to make their brand very memorable. However, even all the advertising in the world would not do them a bit of good unless they had the products to back it up. Fortunately for Apple, they make some of the best and most beloved electronics devices in the world today.
Each year, Apple comes out with a variety of new products, but they all tend to fall into the same or similar categories from year to year. The quality of the products is better though, and that is why so many people feel the need to upgrade their items within a year or two at most.
One of the most popular products is the steadfast Mac, or Macintosh, the computer that put the company on the map. Today, they have many different types of desktop and laptop versions of their Mac machines available. They also sell the iPad, iPod, iPhone, Apple TV, and a wealth of different software, such as iMovie and Garage Band. They have their own electronics ecosystem, and many people who purchase one Apple product find that they like the quality and the experience they have, so they return and buy more products. It is how they grow their number of followers and fans.
In addition to the physical products they sell, they also maintain the Apple Store and the iTunes Store online, where they sell digital goods, such as movies, television shows, music, and books. They continue to look for ways to grow.