Not too big, but not too small. It's just right! The Sony Alpha 7 III combines ease-of-use with a range of the latest features you expect in a modern camera.
The images coming out of this compact camera punch well above their weight in terms of quality. They're the sort of images you'd expect from a full-frame camera and are made possible thanks to Sony's newly developed back-illuminated image sensor and evolved image processing system.
My Menu offers instant recall of your favourite settings, so you can snap in a flash without missing a thing. Simply create and customize an optimal menu based around your preferences and be ready to shoot in no time.
When you're out and about capturing one great image after another, battery longevity is crucial. The good news is that the A7 III can use an NP-FZ100 battery, which gives you more than two times the capacity of a NP-FW50 battery. This allows you to shoot up to approximately 710 photos with one full charge.
Another surprising feature of this compact camera is its speed: the Sony Alpha 7 III offers high-speed continuous shooting of up to 10 fps (frames per second).
This is the video age, where the moving image is just as important as the still photograph. Yet again, the A7 III over-delivers with 4K video recording over the full width of the sensor. No more cropped video! What you get is video of exceptional clarity, colour and detail.
Manufacturer: Sony
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This camera is revolutionary good. Sony has really moved the limit of what an entry level camera can do. With a price tag that guaranteed shaking Nikon's and Canon's marketing departments, a professional camera has been released in the budget package.
Let us save you a lot of time: If you're in the market for a new camera this year and can afford $2,000 for a body, by all means, buy the new Sony A7 III when it goes on sale this April. It really is one of the best interchangeable lens cameras we've ever handled.
Excellent still image quality; Excellent 4K video; 10 FPS continuous shooting; Significantly improved battery life; Best value in its class
Slightly heavier than mark II model
The Sony Alpha A7 III is a highly versatile and feature-packed camera that redefines what we can expect from a full-frame body at this price point. It delivers crisp and satisfying images from its 24 Megapixel full-frame sensor, captures good-looking 4k video in either full-frame or cropped APSC...
The Alpha A7 III sits on the bottom rung of Sony's full-frame mirrorless camera range, and is designed to appeal to both keen enthusiast photographers and professionals.
693-point AF system; 10fps burst shooting; Uncropped 4K video; 15-stop dynamic range; 5-axis image stabilization; Compact and durable body
Limited touchscreen control; Only one SD slot supports UHS-II cards
USB 3.1 Gen 1 compatible USB Type-C™25 port makes high-speed PC Remote data transfer smooth and effortless, for handling large image files produced using PC-tethered shooting.
The Sony a7 III is an excellent mirrorless camera. A full-frame sensor trimmed with the works -- a super fast, precise autofocus and Eye AF, long battery life, a wider ISO range and impressive noise reduction, 4K capabilities and IBIS, to name a few -- that won't cost you an arm and a leg is the...
For an affordable camera, the Sony a7 III is jam-packed with features you'll find in the more expensive bodies; It's got the autofocus power to keep up with many action shots and the very wide ISO range of the $4k Sony a9.
While the bad stuff we're about to mention aren't not necessarily bad, there are some of the things about this camera that make us hesitate and consider the more expensive options; Let's just call them limitations.
Sony's game-changer, the Alpha 7 III packs incredibly advanced features into an affordable full-frame body. You'll find a 35mm 24.2MP BSI sensor, and an outstanding 693-point phase detection autofocusing system, borrowed from the Alpha 9 , as well as the impressive tracking algorithms and Eye AF.
I genuinely think the Sony A7 III is a fantastic camera. Sony describes it as their "basic" option. For that, I understand the mentality. But for the professional photographer, I think the Sony A7 III has no real place in your bag. Instead, go for the Sony a7r III or the Sony a9.
Sony's camera division has had a pretty eventful first half this year in India. From launching its latest action camera, the RX0 , to announcing the sixth edition of its highly popular point-and-shoot camera, the RX100, the company has shown no signs of slowing down.
Good battery life; Compact and well-built; High-quality stills with good dynamic range; 4K video support; Quick autofocusing
Low EVF resolution; Limited use of touchscreen
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