The A7 III manages to pull off a lot of technology and desirability in a body which costs less than £2000 - an excellent price point for dedicated enthusiasts. While when the A7 range came out there wasn’t much in the way of a lens selection to work with, there’s now over 25 available, with yet more from third party manufacturers. Short of super specialist optics, there’s pretty much something to suit everyone. Here we’ve got a fantastic all-rounder which is well-suited to a bunch of different shooting scenarios. It copes well with landscapes, portraits, and even a little bit of sports shooting. The camera design is probably not the prettiest thing we’ve ever seen, but it handles fairly well for the small size, and that little bit of weight reduction may be a welcome relief for many. This could well be the camera to really kill off “enthusiast” level full-frame DSLRs altogether - or at least seriously injure the beast. We’ll be waiting with baited breath over the next few months to see if old hands Nikon and Canon pull their finger out and deliver their long-rumoured full-frame mirrorless models: they’ve certainly got a lot to live up to.

Incredible value; Excellent image quality ; Good for video ; Speedy autofocus and tracking ;

Small physical buttons; Battery life could be improved;

It didn't take long for Sony to reuse the body design it introduced with last year's high-resolution, pro-grade a7R III in an entry-level model. But despite a friendly (for full-frame) price, the a7 III ($1,999.99, body only) is anything but entry-level when it comes to its feature set. Its BSI CMOS sensor excels in all types of light, and offers incredible dynamic range. It can shoot at 10fps, with an autofocus system that covers almost the entirety of the image sensor. And it has serious video chops too, recording smooth, sharp footage at 4K, and slow-motion at 1080p. It run circles around competing models in this price range, and is our Editors' Choice for entry-level full-frame shoppers. Design The a7 III feels a lot like the a7 II and a7R III in the hand. It measures 3.9 by 5.0 by 2.5 inches (HWD) without a lens, and weighs about 1.4 pounds. Its grip and body design are the same as you get with the a7R III. I find it quite comfortable to hold, even with a larger zoom like th...

The Sony a7 III is an entry-level full-frame camera that goes well beyond the basics in features, with excellent image quality, 10fps subject tracking, and 4K video capture.

24MP full-frame BSI sensor; 10fps with tracking; 5-axis stabilization; 4K HDR video; Silent shooting available; Tilting touch LCD; Dual SD slots; Vastly improved battery; Focus joystick; Flat profiles available

Screen not true vari-angle; Only one card slot is UHS-II; No in-body flash; Shooting buffer must clear to start video; Dense menu system; Omits PC sync socket

Announcing the Sony Alpha A7 Mark III - Sony had the clever idea of telling everyone, that this was "the b a s i c model" in the Sony Alpha range, and pretty much everyone published this, because it was quite frankly a little bit ridiculous.

Fast and reliable focus, Impressive noise performance, Excellent image quality, Fast continuous shooting, High-quality 4K video recording, Excellent lenses available

Additional aspect ratios would be nice, Menu system could be neater, Most lenses are quite large

Sony's most affordable full-frame camera is certainly nothing to scorn at.

Class-leading picture quality, enhanced usability, sharp 4K-video, and fast shooting rate and focus response.

Low resolution viewfinder and display, moderate weather proofing, and only one UHS-II slot.

While it's a shame that picture and sound quality haven't been upgraded, the iPhone 13 was great in these regards and the iPhone 14 is, too Excellent display Admirable headphone performance Solid build quality No upgrades to picture or sound Familiar design Notch is still present

The Sony Alpha A7 III might not have the highest resolution, fastest shooting speed or best video quality. But by borrowing features from the flagship A9 and A7R III, it's uniformly excellent at everything.

Stellar low-light/high ISO capability; Much-improved handling; Fast 10 fps shooting; Excellent autofocus; Sharpest 4K video of any Sony full-frame camera; Double the battery life of the last model

EVF and viewfinder not quite as good as rivals; Two SD card slots but only one is high-speed UHS-II; Not as weather-resistant as the Fujifilm's X-H1; No 10-bit video output like Panasonic's GH5s

The Sony Alpha A7 III is a feature packed and highly versatile body that sets a new benchmark for "entry-level" full-frame cameras. At $1,999, it's not exactly cheap, but for serious enthusiasts and even professional photographers, the A7 III offers a rich feature set at a reasonable price point.

It's hard to believe that Sony's A7-series has been in existence for well over four years now. It feels like only yesterday the manufacturer presented us with the original A7 and A7R, yet here we're looking at the third release of its most basic full-frame mirrorless camera, which advances in a...

Excellent value for money; Improved battery stamina; Fast and responsive autofocus system; Revised button layout for intuitive control

AF point illumination could be improved; Convoluted menu system; Thin plastic port covers aren't weather-sealed; Handles poorly with large gloves in cold climates

The Sony Alpha7 III digital camera is an amazing device, managing to stuff a full frame sensor into a remarkably compact body. Capturing detail in a bright object (such as a fifty carat pink diamond) against a black background called for some exposure compensation.

Fast accurate photography; superb sensor; excellent exposure tuning

Display screen not touch sensitive, few trick modes (eg; time lapse, stop motion), slow battery charge

As it was launched in February 2018, the Sony A7 III is getting on a bit but it remains an excellent all-rounder. Its high-quality 24Mp full-frame sensor delivers superb images in a wide range of conditions and its viewfinder and screen provide a good preview so you know what you're going to get...

Good-quality 24Mp full-frame sensor; Excellent autofocus system; Attractively priced in the full-frame market

Minimal use of the screen's touch-sensitivity; Tilting rather than vari-angle screen; Complex menu