In a world of smart TVs, it's nice to see a model that puts the spotlight firmly on the quality of the picture, while retaining all of those intelligent capabilities we now expect. The 43-inch Samsung UA43NU7100 certainly gives you beauty and brains.
A sharper view
UHD Dimming optimises colour, vibrancy and clarity, but most importantly it heightens the contrast between pure whites and deep, dark blacks. The resulting picture quality is astounding.
Another stand out feature is PurColour. This provides natural, real colour that gives you the feeling of "being there".
A visual symphony
The beauty of 4K Ultra-HD television is enhanced further by High Dynamic Range 10 which creates a more life-like viewing experience when HDR content is available. HDR10 lightens whites, darkens blacks, and adds richness to all the colour you see in between.
Smart as well as beautiful
The picture quality is exceptional for such a well-priced TV, but the built-in Smart TV features are top notch as well. It's a breeze to access your preferred streaming services, including Netflix and YouTube.
A silver lining
One of the great advantages of a Samsung Smart TV is the ability to use the Samsung Cloud. Connecting your TV to sync your photos is a seamless experience, and it's easier than ever to share your mobile pictures.
Sleek and tidy
This Samsung TV, like many in the range, is a sleek design and made even easier on the eye with a cable management system which combines all cables within the TV stand and keeps them out of sight.