Not what it seems
Not all proteins are created equal. While this stuff looks great on a per serve value assessment. It has a lot of Nitrogen added (which helps boost the protein amounts), which is why this stuff will have you sleeping in the spare room. Your body can't use a lot of the ‘protein’ for muscle repair and growth. Better to spend more on a quality protein such as Cellucor Whey or Gold Standard, have less servings but more quality protein. I used to love this stuff and get through a couple of bags a month. It tastes great, mixes well and reads great on the packet…but with protein you get what you pay for.