They say it's powerful, light, safe and quiet. Supersonic is Dyson's brand new foray into the world of hair care, and while it is at its core a hairdryer, what it represents is so much more.

Primarily known for products that suck – calm down, we're talking about vacuums – Dyson has also proven adept at machines that blow, too (hey now, what did we say earlier?), having refined its jet technology on its Airblade hand dryers and Hot + Cool fans.

Dyson's Supersonic is the most excited I've been about a gadget in months. Hairdryers aren't normally the kind of "tech" I talk about on CyberShack , but Dyson isn't exactly your average appliance manufacturer. When Dyson "reinvents" something, you can almost certainly expect it to be special.

Fantastic design; My hair looks better; My hair dries faster

Expensive; Pretty niche

Mashable Choice highlights the best of everything we cover, have experienced first-hand and would recommend to others. My wife cradled the new Dyson Supersonic hair dryer like it was a newborn baby.

At the Good Housekeeping Institute, we're big fans of Dyson vacuums and fans, so when we

Dries hair the fastest; Strong air flow; Long cord; Includes two concentrators and a diffuser; Magnetized attachments; Includes non-slip mat and storage hanger; Elegant and original design

Out-of-reach controls; No tie for cord; Very expensive

Despite knowing full well that Dyson can clean my house wonderfully, I wasn't convinced that a tiny wind turbine for my head would give me perfect hair. Any time a new hype-worthy hair product like the Dyson Supersonic comes out, I have the same thought: "that won't work for me.

A hair dryer is just a hairdryer isn't it Not when it's a Dyson Supersonic hair dryer it's not. Well, that's the claim. We've been using with the new hair dryer to see whether it really is worth its £300 asking price.

Design; Heat and speed settings; Easy to change heads

Pricey

With the cutting-edge Supersonic hair dryer, Dyson has turned its flair for sucking into skills for blowing.

Hair drying technology hasn't changed for around 50 years, mainly because of the bulky motors you find inside the dryers.

Dyson is known for its vacuums, and while a vacuum isn't exactly something you'd envision putting close to your head, Dyson has borrowed technology from its modern vacuums and put it in this hair dryer.

Cool​ ​design; Light​ ​in​ ​the​ ​hand; Powerful​ ​motor

Ridiculously​ ​expensive; Also​ ​expensive; Not​ ​as​ ​quiet​ ​as​ ​expected