The British technology company Dyson is one of the most popular manufacturers of vacuum cleaners in the world. They currently sell products in more than 50 countries around the world, and they have 3,100 employees around the globe. One of the things that differentiates this company from some other sellers and makers of vacuums and other household products is their affinity for creating new and better products with every outing. They never seem content to rest on their laurels, and this is one of the hallmarks of their brand. They are always coming out with new features and options for their products.
This History of Dyson and the Affair With Innovation
James Dyson, the founder of the company, is really the reason that the company and their engineers focus so heavily on creating better and better products with each subsequent product. Mr. Dyson had 5,127 prototypes of the first machine he created. It was a vacuum cleaner, and he kept tweaking it until it was as perfect as he could make it.
He had his initial idea for starting a company in 1971. The story goes that he was working with a wheelbarrow that continued to have issues with the wheels sinking into the mud. He also saw that it was unstable. He wanted to find a better design, so he created a fiberglass prototype with a ball rather than a wheel. This changed the fundamental design of a product that had been around for a long time and made it better.
He continued to change items and improve upon them. The next project was a vacuum cleaner that he found was getting clogged too quickly. He also noted that it lost suction. He found that it was an issue with the bag, and that was what made him want to create a vacuum that simply worked better. He saw that industrial cyclone technology was a good way to get rid of dirt and debris on a large scale and figured that recreating something similar on the small scale for a vacuum cleaner would be able to give the same sort of effect. Thus, he came up with the first vacuum without a bag.
The design, after all of his tweaks to the prototype, worked very well. He was finally finished with the first version in 1984. However, he had trouble selling it because many manufacturing companies simply did not want to touch it. Of course, the companies he approached also had a stake in the vacuum cleaner bag business, since they generally made and sold the bags that went with their vacuums. The fact that this vacuum did not have a bag was a threat to that part of their business.
He finally found a company to manufacture and sell the product in Japan. The Japanese company Apex licensed the design and build their version of the product, called the G-Force. This came out in 1986 and cost $2,000 at the time, which was a lot for a vacuum. However, it proved popular and soon became a status symbol in the country.
James Dyson used the money he made from the sale to Apex to set up the Dyson Company in 1993. He opened up a R&D factory in Wiltshire, England.
They soon developed the dual cyclone technology and created the DCO1, a vacuum with a clear container that many thought wouldn't sell. It turned out to be very popular though and became the best selling vacuum cleaner in the UK in the span of a year and a half.
The State of the Brand Today
Over the years, they've continued to change, update, and improve their products. They have a reputation today as being one of the high-end vacuum cleaner makers in the world, and they have one of the most trusted names in the business. People know that they are buying quality when they are buying Dyson. People love the way the products work as well as the way they look. They make a variety of other interesting products, as well, such as heaters and bladeless fans. These are proving to be just as popular as their vacuum cleaners are, but the brand still relies on the vacuum cleaners as their major source of business.