With the iPhone 8 and iPhone 8 Plus, Apple now has an iPhone available for every budget - running from the £350 SE to the coming X for £1,000 – and this in undoubtedly the strategy: whatever your financial situation, there's an iOS option on hand.
Wireless charging; improved camera; augmented reality; the best iPhone to date..; but there's a but
Not enough to set either handset apart from the iPhone 7; the 8s feel immediately outmoded by the iPhone X