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Another year, another annual iPhone launch. It's no secret that Apple has been feeling the pressure recently, with the first quarterly revenue drop in 13 years.

Incredible screen; Fast performance; Waterproofing

Battery is still too small; Some software bugs

Few companies can generate an emotional response like Apple can. The iPhone 7 is a good phone, but for every step forward we find with lifestyle features, there seems to be a step back somewhere else.

Water Resistance; Increased Storage; Improved Camera

Conservative Design; Poorer Headphone Performance; Poorer Battery Life

Having plagued Sony for years, the curse of smartphone stagnation is knocking on Apple's door. Given the rapid rate of progress over the last nine years it was inevitable that eventually the iPhone would become an annual evolution and no longer a revolution.

After using the iPhone 7 for a little over a week, there wasn't anything much with it that I could say stood out from the previous model. Yes, it has more RAM, more storage, better processor, better camera, better display but all these felt incremental that you could not really see or feel the...

* Better performance; * Better camera; * Water-resistance; * Bigger storage

* Missing 3.5mm audio port; * Home button takes time to get used to; * Same old design; * Expensive

Apple has a reputation for deciding it knows best. It led the way in ridding the world of floppy drives, made laptops skinnier by losing the optical drive and turned the internet on its head with its refusal to support Flash on mobile devices.

Premium build; Fast performance; More vibrant colours; Good camera; Refined; rhythmic sound

No headphone jack is inconvenient; Bundled EarPods are average; Battery life still needs work

At a glance, the iPhone 7 and iPhone 7 Plus might both be confused for their predecessors, the 6s and 6s Plus. It's deceptive. The iPhone 7 is perhaps the most drastic revision of the phone since it was first released nearly a decade ago. It's not just the missing headphone jack.

Okay let's address this headline. Why are we calling this Batman's phone? Well, that's what I felt about it the moment I clenched the ‘black' iPhone 7 may look the same as the iPhone 6 and 6S, yet it does not.

Excellent....

Overall, the Apple iPhone 7 is a fantastic phone, providing serious competition to the basically perfect Samsung Galaxy S7. It's the best iPhone ever made, without a doubt. It's very pleasing to see Apple make its (very) expensive device water resistant, to reduce the likelihood of it breaking due...

Better battery; Excellent camera capabilities; More powerful processor; Dust and water resistant

No 3.5mm headphone jack; No 64Gb memory option; Similar to iPhone 6s; Very expensive