The Good - Stunning, thin, light design - Cutting-edge processor and graphics performance - iOS 7 a beautiful and powerful complement to hardware - Outstanding built-in and free iWork, iLife apps - Retina display remains superb The Bad - Relatively high up-front price - No Wi-Fi 802.11ac support -...

- Stunning; thin; light design - Cutting-edge processor and graphics performance - iOS 7 a beautiful and powerful complement to hardware - Outstanding built-in and free iWork; iLife apps - Retina display remains superb

- Relatively high up-front price - No Wi-Fi 802.11ac support - No Touch ID sensor

Although every Apple product goes through a well-established four-stage life cycle - introduction, growth, maturity and decline - the same is also true of its product families, which begin by building awareness (introduction), begin to increase in sales through advertising (growth), rocket upwards...

A comprehensively superior replacement for 2012's third- and fourth-generation iPads; packing almost twice as much horsepower and noteworthy extra battery life into a considerably narrower and lighter body.

Industrial design is new to full-sized iPad but highly familiar given last year's iPod touch and iPad mini releases, feeling lighter than past 9.7" iPads but heavier than iPad minis, and still not comfortable for truly extended hand-holding; stands are required yet sold separately.

It is impossible for a first time Apple user to review this tablet without also reviewing the Apple's operating system for tablets as a whole, so if you just want to know how this compares to other Apple tablets, maybe skip this review. Otherwise let me briefly tell you about Ipad Air.

Reliability; low weight; high performance; great graphics

An array of insane Apple operating design choices

You have to hold iPad Air to believe it. It's just 7.5 millimeters thin and weighs just one pound. The stunning Retina display sits inside thinner bezels, so all you see is your content. And an incredible amount of power lies inside the sleek enclosure. So you can do so much more. With so much less.

Great os; Great ui speed; Very Thin & style; Nice body quality; A great music player; Loud speaker; Nice display; Beautiful

It doesn't have touch id; No flash for behind camera

- Pick up a nice folio for them, although most of the folios weigh more than the tablet...LOL!

- No Scratches..; - Super fast grabbing onto wifi.; - Easy Set up..

- None that I can tell..

My girls haven't stopped using is since they each got one. HHGregg was very educated in the product that I needed to purchase to kee my girls in tact with the ever changing technical world. The extended warranty program was a smart purchase.

Adequate Storage; Compact Design; Easy To Use; Fast; Good Compatibility; Great Software Bundle; Long Battery Life

NONE

The iPad Air is one of the fastest tablets today, and brings a brilliant display along with a sleek design. Overall, the iPad Air is well worth your money.

Extremely Fast Beautiful and Sleek Portable

No Touch ID Lacking Camera Scratches Easily

very fun to play on and a grate photo.

We have no hesitation in saying that this the best 10-inch iPad Apple has ever made. It feels like a milestone: the first iPad was a game-changer, but it was bulky and slow. The iPad 2 refined the design but didn't radically alter our perception of what an iPad could be.

Excellent design; brilliant screen; battery life is superb; extremely powerful even versus the previous iPad 4; App Store is populated with high-quality games and tools; bundled productivity software; good camera; excellent value for money

There are still improvements that can be made to the camera; or to bring iPhone technology to the iPad; but nothing that hinders this incarnation competitively in any way

The iPad Air isn't Apple's latest and greatest but it is still most definitely one of the best in the business

Amazing lightweight design; great display; brilliant battery; iLife is a big USP – especially iMovie; iPhoto and Garage Band; insane processing power; more dedicated tablets apps than any other tablet platform; global LTE support

Without a case the back panel scuffs up pretty easily and lower storage variants (16GB) are essentially worthless – iLife, Retina-enabled apps, and big games will fill it up in no time at all; If you're getting an iPad, always go big –– 32GB and up, basically