Apple iPad Air (16GB/32GB/64GB/128GB)
Although every Apple product goes through a well-established four-stage life cycle - introduction, growth, maturity and decline - the same is also true of its product families, which begin by building awareness (introduction), begin to increase in sales through advertising (growth), rocket upwards...
A comprehensively superior replacement for 2012's third- and fourth-generation iPads; packing almost twice as much horsepower and noteworthy extra battery life into a considerably narrower and lighter body.
Industrial design is new to full-sized iPad but highly familiar given last year's iPod touch and iPad mini releases, feeling lighter than past 9.7" iPads but heavier than iPad minis, and still not comfortable for truly extended hand-holding; stands are required yet sold separately.