Influenced: What is the Oura Ring?
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Influenced: What is the Oura Ring?

Emma Jackson
Posted on 15/07/2024

If you’ve been anywhere on Tik Tok and Instagram, or around any member of Gen Z, you have likely stumbled across the infamous and increasingly popular Oura Ring

Not aura. 

Oura. 

However, it seems the trademark name is quite fitting, as the stylish ring can give you information about your health and fitness in real-time. It is a favourite amongst social media influencers. 

In its third generation, the Oura Ring tracks and analyses an array of health and fitness related things such as your heart rate, body temperature and quality of sleep. This data is then presented in three daily scores, showing the results of your sleep quality, daily activity, and “readiness.” The device works similarly to a smart watch, but is a great alternative to those who want the benefits, but would prefer the smaller and more subtle design of the ring.

Is the Oura Ring Useless Without a Subscription?

To make use of all its features, you’ll need to subscribe to the Oura membership and download the app onto your phone. The ring is sleek, not bulky and easy to wear. It also comes in a range of cool colours. 

Here is a deep dive into some of the things the Oura Ring can do for you:

Help with Sleep

The daily readiness and sleep scores can help you determine if you had a good quality of sleep, or if there are areas where you need improvement. It will also get to work when you fall asleep, helping to track when you fall asleep, how long for, and pinpoint your optimal sleep schedule. 

Track Daily Movement

Whether you prefer running, rowing or weight lifting, the Oura Ring can accompany you throughout your daily movements and help you achieve your fitness goals. 

Guide you through Stress

In moments of stress, the Oura Ring can detect how you may be feeling and help guide you through this tough emotion so you can find balance. 

Cycle Insights

The Oura Ring can be a great tool for women’s health, as it can track and guide you through your menstrual cycle. It can track and predict cycle length, and cycle variation. This can be a great way to prepare for menstruation, support your reproductive health, identify patterns and symptoms, and gain a better understanding of your body. 

Compare the Oura Ring

If you want to invest in the Oura Ring, be sure to jump on PriceMe to find the best price available amongst New Zealand retailers. There are also plenty of smart rings on the market, and coming to the market, such as the new Samsung Galaxy Ring. So, if the Oura one isn’t for you, and you’d like to try a different brand, be sure to compare smart rings and their prices on PriceMe so you can get the best deal. 

Shop the Oura Ring

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