Asus Zenfone 4 Series Launches in September

Asus has sent out invitations for the launch of its fourth generation of smartphones on September 21st. The new fourth generation contains five different phones including Asus Zenfone 4, 4 Pro, 4 Max, 4V and 4 Selfie.

The invitation sent out by Asus teases with the phrase “take a walk on the wide side”, which likely refers to the wide-angle camera lens.

Asus is an innovative phone maker that tries really hard to design and develop phones that possess a unique flair. Asus Zenfone 3, was released about a year ago in July 2016, and boasted a large number of configuration settings for personal customisation. Hence, expectations are high on the upcoming Asus Zenfone 4.

Asus Zenfone 4 Max

The specs for 5.5-inch Asus Zenfone 4 Max have already been published. Asus utilises the model number ZC554KL for the four different configuration options:

  • Snapdragon 430
  • Snapdragon 425
  • 64 GB storage and 4 GB RAM memory
  • 16 GB storage and 2 GB RAM memory

The main selling point of 4 Max is the gigantic 5,000 mAh battery. The predecessor Zenfone 3 Max sports a battery with a capacity of “only” 4,100 mAh. Asus has also invested heavily in advanced charging technologies. This investment seems to have paid off given that 15 minutes charging yields 3 hours of talk time. Fully charging the battery requires 4 hours.

The dual 13 MP rear cameras are also high-end. The wide-angle lens covers 120 degrees field of view.

Like most Asian manufactured phones, Max 4 sports dual-SIM cards. This set-up allows for having two different phone numbers at the same time seamlessly switching between work and leisure.

Pricing & availability

Asus produces mid-range smartphones, and Zenfone 3 presently retails at about $410. Pricing released in Russia indicates that 4 Max will cost approximately $365 inclusive of GST.

There are three colours to choose from: gold, black and pink.

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