Asus, or ASUSTek Computer Inc., is a multinational American and Taiwanese company that offers a variety of computer hardware and other electronics. They have corporate offices in Taipei, Taiwan, as well as Fremont, CA. They offer quite a few different types of products today, including desktops, laptops, monitors and panels, servers, tablets, and much more.
They are one of the top computer vendors in the world today, and they are developing a reputation for providing some of the best and most reliable machines on the market. In 2013, the only companies in front of it were Acer, Lenovo, HP, and Dell.
The History of the Name and the Company
One of the first bits of interesting information about this brand is the origin of the name. It actually comes from the name Pegasus, a winged mythological horse. They decided to choose just the last four letters of the name for their company name so they would have a higher ranking alphabetically.
The company has been around since 1989 when T.H. Tung, Ted Hsu, M.T. Liao, and Wayne Hsieh founded it in Taipei. They slowly began their entrance into the market of electronics and computers, and though it took a number of years, their brand now has quite a bit of recognition in the field, and they are known as a quality computer manufacturer.
They started to innovate in the field, as well, as evidenced in 2005 when they released the first PhysX accelerator card. That same year, they moved into the television market with the TLW32001, an LCD model that proved to be popular. They also started to work with Lamborghini at the time on the VX series. The company was one of the first manufacturers of Microsoft Origami. They were one of the first companies to get behind Blu-ray technology as well, and in 2007, they started to release notebooks that supported Blu-ray playback.
In 2008, they started to restructure their corporation, splitting it into several different pieces. The results were Asus, which focused on their own branded computers and electronics. Pegatron focused on OEM manufacturing of motherboards and components. The third part, Unihan Corporation, worked on the aspects of the company that did not have anything to do with PC manufacturing. Namely, this section of the business took care of the cases and molding.
That same year, they became a part of the Open Handset Alliance. The companies that are a member of this group would contribute to the Android project in some way. Asus only kept Pegatron as a part of their company for a couple of years before spinning it off.
They made history when they released the thinnest notebook in the world in 2010. This was only 19mm thick, but it still contained high quality i3 or i5 processors. In 2013, they stopped producing their Eee PC series since many customers were starting to look toward tablets and other notebooks instead.
Today, the company has manufacturing facilities all around the world, and they continue to make new and improved products for consumers to enjoy. They work in 32 countries, and they sell their products globally. The Asus brand is going stronger than ever.
Types of Products from Asus
Today, the company is making a range of different types of consumer electronics products in a variety of different areas. They make laptops and desktops, tablet computers, mobile phones, PDAs, computer monitors, and even servers. They make graphics cards, sound cards, networking devices, cases, computer cooling systems, and a variety of other components for computers.
The company also has a line called Republic of Gamers, which they've run since 2006. ROG is a sub-brand that focuses on computers, accessories, and peripherals for gamers.
The brand is starting to become more and more recognized and trusted by those who are buying computer electronics at a consumer level. Larger companies that use their OEM services know that they are a quality and trustworthy brand. The rest of the consumer public has been learning this over the past few years as Asus has been growing and expanding the reach of their brand.