It really is fast drying, with plenty of different settings. The feature that stood out most for me is that is so light - far lighter than any of the other hair dryers in the store. Which makes it more manouvreable and easier to do my hair.

Does what it says, dries hair faster, leaves it way more hydrated, but it doesnt heat up as much as my old hairdryer, therefore I feel Im not able to get the hair as straight/smooth. Thats why I only gave it four stars. Overall though, the health of my hair is important to me, so for that alone and the fact that it does actually dry my hair so much faster, its worth it! I do loose waves in my hair with a wide Cloud 9 after drying, so not having a perfect smooth blow dry doesnt really matter, but for those that just blow dry alone, theyd probably be a little disappointed. However, hydrated healthy hair matters more in my opinion -)

Absolutely love it wish I bought earlier my hair wasnt frizzy after drying my scalp felt spoilt

Im very happy with this hairdryer. Its very light (a big bonus for the arthritis in my hands), with different heat and speed settings, so I can dry my hair quickly.

Petite, light, stylish and does the job well. Does the job superbly..and I'm a guy! The diffuser attachment is a good size and isn't too small. Not overly loud either.