Announcing the Sony Alpha A7 Mark III - Sony had the clever idea of telling everyone, that this was "the b a s i c model" in the Sony Alpha range, and pretty much everyone published this, because it was quite frankly a little bit ridiculous.

Fast and reliable focus, Impressive noise performance, Excellent image quality, Fast continuous shooting, High-quality 4K video recording, Excellent lenses available

Additional aspect ratios would be nice, Menu system could be neater, Most lenses are quite large

This camera is all around an amazing value, Sony has done a great job making it such a premium camera at a great price. The silent shooting, joystick and burst capabilities make this such a worthwhile upgrade coming from an older crop body.

I genuinely think the Sony A7 III is a fantastic camera. Sony describes it as their "basic" option. For that, I understand the mentality. But for the professional photographer, I think the Sony A7 III has no real place in your bag. Instead, go for the Sony a7r III or the Sony a9.

Everything came as expected and got here quick. Half of the items are really cheap but I expected that, but the other half are a really good value. It did come with 2 Sandisk Extreme Pro SD cards. That alone is worth the extra hundred this kit costs. The camera bag is small but of good quality.

The A7 III hardly puts a foot wrong. Its specifications make it a terrific all-rounder, one that's so powerful its price is actually a bit of a surprise. Its handling and control layout aren't perfect, and other cameras might grab the headlines in one area or another, but few are so consistently...

10fps continuous shooting; Highly sophisticated AF system; 4K video capabilities

Imbalance with larger lenses; No drive or focus mode dials; Good; rather than great; burst shooting buffer

I own both A7R III and A7 III, I must say I'm quite impressed with my A7 III, and prefers the A7 III over my A7R III because for $1000 cheaper, the A7 III has improved AF performance, better 4K video recording capabilities, as well as increased battery life because of the use of an EVF that has only...

The Sony a7 III looks a lot like the a7 II , but the upgrades inside are palpable. Its sensor offers the same resolution, but the BSI design improves high ISO performance. The autofocus system is vastly improved, with much wider coverage and 10fps capture.

24MP full-frame BSI sensor; 10fps with tracking; 5-axis stabilization; 4K HDR video; Silent shooting available; Tilting touch LCD; Dual SD slots; Vastly improved battery; Focus joystick; Flat profiles available

Screen not true vari-angle; Only one card slot is UHS-II; No in-body flash; Accessory required for time-lapse; Shooting buffer must clear to start video; Dense menu system; Omits PC sync socket

Let us save you a lot of time: If you're in the market for a new camera this year and can afford $2,000 for a body, by all means, buy the new Sony A7 III when it goes on sale this April. It really is one of the best interchangeable lens cameras we've ever handled.

Excellent still image quality; Excellent 4K video; 10 FPS continuous shooting; Significantly improved battery life; Best value in its class

Slightly heavier than mark II model

The Sony Alpha A7 III might not have the highest resolution, fastest shooting speed or best video quality. But by borrowing features from the flagship A9 and A7R III, it's uniformly excellent at everything.

Stellar low-light/high ISO capability; Much-improved handling; Fast 10 fps shooting; Excellent autofocus; Sharpest 4K video of any Sony full-frame camera; Double the battery life of the last model

EVF and viewfinder not quite as good as rivals; Two SD card slots but only one is high-speed UHS-II; Not as weather-resistant as the Fujifilm's X-H1; No 10-bit video output like Panasonic's GH5s

It's hard to believe that Sony's A7-series has been in existence for well over four years now. It feels like only yesterday the manufacturer presented us with the original A7 and A7R, yet here we're looking at the third release of its most basic full-frame mirrorless camera, which advances in a...

Excellent value for money; Improved battery stamina; Fast and responsive autofocus system; Revised button layout for intuitive control

AF point illumination could be improved; Convoluted menu system; Thin plastic port covers aren't weather-sealed; Handles poorly with large gloves in cold climates