Samsung has been paying attention to both sides of the scale, keeping a balance in its craft of making smartphones. Though I won't call it the Buddha's middle way of living (we'll keep that for the new A-series) but it certainly has paid off the company in maintaining its top position ( read report...
Unique S-Bike feature; Decent display; battery backup; NFC with Samsung Pay
Entry level chipset; Low internal storage; No Auto brightness sensor