Polaroid Now+ Gen 3

Polaroid Now+ review

The Polaroid Now+ has some creative shooting options, but it isn't easily portable and isn't suited for photography beginners.

Polaroid Now+ Review

The Polaroid Now+ is an instant camera with a companion app for manual exposure control. It's a terrific tool for artists and creators, but you pay more for its film than with rival Fujifilm's Instax Square system. Polaroid is following last year's Now instant camera with a Bluetooth-connected model, fittingly called the Now+ ($149.99). For an extra $50, the Now+ includes features artistic photographers will love, including app-based manual control and a set of creative filters. Polaroid is also back to making interesting film stocks, beyond the basic color and black-and-white options, adding some appeal for out-of-the-box photographers working in the instant medium. It remains more of a niche choice for artists, and is pricier to buy and feed compared with our Editors' Choice winner, the Fujifilm Instax SQ1. But if you're in that niche, be happy to know that the Now+ lives up to the Polaroid name.Retro Looks, in Three Colors The Now+ uses the same film packs as vintage cameras from 1980s. Because of this, its form factor isn't too far off—the system used to expose and eject the film dictates the camera's general shape and size. Polaroid's designers are taking aesthetic cues from days of yor...

Polaroid Now+ review

The Bluetooth-connected Polaroid Now+ injects a whole realm of creative possibilities via its revamped app and clip-on lens filters, yet retains the wonderfully simple point-and-shoot nature of the Polaroid Now. And while the high cost of I-Type film will deter most from experimenting too much, the brave can be rewarded for their efforts.