Ive been wanting to get a pair of ear buds for quite some time and I've personally used a lot of over head headphones (QC35II and WH 1000 M3's). I came down to either Sony wf1000 or Airpods Pro or the Nuratrue. After looking at a lot of reviews on the brand, chose the Nuratrue and boy oh boy! The personalised sound is so good comparing my Bose Quietcontrol 30. Definitely will recommend Nuratrue for its form factor, seal, audio quality, and the Aptx playback.