Quite happy with the card. Probably not worth paying much more over the competition unless the length, and possibly noise (I'm not sure how others fare) is a decision factor for you.
- Shorter than most other higher-end; open-air cooler cards I've looked at (strix; etc) at 287mm (11.3") and one of the few that fits in my Fractal Design Define R3 (non-removable HDD cage).
- Aorus Graphics Engine utility BSOD on start in Win10 for me; That app has bad reputation; So while I use MSI AB for OC, I haven't been able to adjust RGB or toggle internal HDMI ports.