Case in point: the new Garmin Fenix 5. Garmin has taken its big, aggressive, I Am A Serious Outdoors Person line of Fenix multisport watches and shrunk it into something that looks a little less obtrusive. It was also designed with women in mind. (Yay!
Lighter; smaller Fenix option; Tracks everything and then some; Works with iOS; Android; and desktop computers; Long battery life
Expensive; Notification interaction is bad; Cluttered mobile app