Founded more than 80 years ago in Sydney Australia, Breville is a company known for their small kitchen appliances. One of the creations for which they are best known is the sandwich toaster, which they started selling in the mid-1970s. While the toaster was what made them a household name in Australia and New Zealand, they had been making other products for decades beforehand.
The Origin of Breville
In 1932, Bill O'Brien and Harry Norville created the Breville brand by combining elements from their last names. In those early days, they began making and selling radios. During the Second World War, they began making mine detectors. Eventually, they started to make small appliances and televisions. They sold their television sets under a second brand name - Precedent. They only made TVs for about a decade or so before they decided they would sell it to Electronic Industries Limited in 1968.
The business stayed in the family, and was run by the family throughout the early 2000s. The family remained an important part of ensuring that the company would continue to develop high quality products. Bill's son, John, actually set up the research and development part of the company in the 1960s, while his daughter Margaret worked on the marketing aspect of the company, helping them to become as successful as they are today.
Research and development continues to be important for the company, and they keep creating new and innovative designs for small appliances of all types. Over the years, they've come a long way, and they are still making great strides with many new types of products regularly. In fact, they currently have more than a hundred patents, and they have received more than forty design awards for their products.
Popular Products and Designs from Breville
Though they have been around for a long time, since the 1930s, the brand did not really begin to expand until 1974 when they introduced the sandwich toaster, the first product of its kind. This proved to be so popular in Australia that it quickly sold more than 400,000 units. They eventually released it in New Zealand, and it saw similar levels of success there. The same happened when the product went to Great Britain. This became one of their most popular products, and their name became synonymous with it.
The sandwich toaster was not the only breakthrough product they created though. Three years later in 1977, they created the first Australian food processor called the Breville Kitchen Wizz. Some of the other popular items they made include a sandwich press with adjustable height, a high wall heating electric wok, and the first juice extractor that could juice entire fruit. One of their more recent innovations was their Tea Maker from 2010. This product is a kettle with variable temperatures and a self-lowering basket, making it easy to brew tea. They continue to make some of the best small kitchen appliances on the market. Some of the types of items they make include juicers, bread makers, deep fryers, blenders, coffeemakers, espresso machines, contact grills, microwaves, and kettles. Many homes around the world today will have at least one Breville product.
Breville Around the World
The company started by selling to Australia and New Zealand, but they expanded quickly to Europe. Today, they trade in more than thirty countries around the world, including South Africa, Israel, Mexico, Brazil, and China. They've launched their brand in Canada and the United States as well, starting back in 2002. The brand is very popular in all of the countries where they sell, competing well against other top brands in the market area.
One of the interesting things about the company is that they actually sold ownership of their brand in Europe in 1982. Today, their European brand is part of Jarden and is based in England. They trade within the UK for the most part. In the rest of the world though, Breville Group runs the brand. They have their headquarters in Australia, but they also have divisions in New Zealand, Hong Kong, Canada, and the United States.
The brand continues to grow, and the company continues to find new and interesting ways to surprise consumers with new and helpful appliances for the kitchen.