Apple has made another great product, this series 4 watch is beautiful and well made, the screen is bigger and better from series 1, the nike sports addition is nice because of the nike app and nike watch faces as well, congrats apple! Now buy one!!!

Apple's smartwatch has finally hit its stride

Stunning looking display; Best smartwatch out there; watchOS 5 is great

Expensive; Lack of third-party Watch Faces; Unclear when ECG features will come to Canada

Has there been a learning experience for Apple quite like the Apple Watch Back when the original model launched in 2015, there was – not unfairly – a sense that Apple itself wasn't quite sure what exactly it should do.

Mesmerizing new display; Fast and smooth performance; Health features could be game-changers; Battery life hasn't suffered

Siri still falls short; Expensive

Sure, Apple Watch is a huge success, outselling all rivals, but there are still a lot of fence-sitters not sure if it's really a worthwhile addition to their Apple ecosystem. And not everyone is a watch person. If this sounds like you, it's time to get off the fence.

Lightning fast; Much larger display; New and improved health features

The price jumped up a lot

Out of the all the products Apple unveiled during its September event – which include the , and – it was the Apple Watch Series 4 that really stood out. This is because, while the bevy of iPhones received minor updates, Apple's wearable was completely redesigned.

Feels great to wear; Screen is gorgeous; Huge amount of strap options; Fantastic array of fitness and health features; It motivates you so well to be active

It won't last multiple days without needing a charge; Still won't track sleep natively; No always-on display is irritating

For pretty much as long as smartwatches have been a thing, the Apple Watch has been treated by many as the gold standard.

Incredibly smooth software experience; Great look and feel

You have to own an iPhone; No ECG in Australia

When Apple first introduced the Apple Watch way back in 2015, it wowed, but was also a major disappointment for some consumers the world over. This was a rare instance when an Apple product had polarising opinions across the board. At the time, people did not know what to exactly do with it.

Apple takes unjustified heat for iterating on a product year after year. By not tossing out the whole platform and design, however, the company has created a game-changer with the Apple Watch Series 4.

Sophisticated health sensors elevate the Apple Watch Series 4 from fun accessory to must-have device. This is the best smartwatch experience you can buy.

Big; beautiful display; Advanced health sensors; Faster processing power; Useful Raise to Speak Siri

ECG app not available at launch; Expensive

Earlier Apple Watches were impressive wearables, but the new Series 4 is the strongest argument yet for wearing a smartwatch. And that's not just because of bigger, edge-to-edge screen or its improved fitness tracking either.