The best smartwatch you can buy, a genuine improvement over previous models, and Apple's finest hour in years.

Great design and build quality; Excellent; user-friendly software; Comprehensive; motivational health and fitness features; Can replace your phone for a short time; Plenty of colors; straps; and third-party accessories

Short battery life

The new series 4 Apple Watch is an amazing piece of technology. It is my first Apple Watch and I am finding more features and apps on it every day. I was not a wrist watch wearer for many years and it took me a little while to get accustomed to it but I am loving it more every day.

Been an android user for almost 20 years. Just purchased my first iPhone along with the Apple Watch 4 about three weeks ago and have absolutely no regrets. The phone and watch compliment each other perfectly - simply amazing!

The Apple Watch has been updated for the fourth time in as many years, bringing with it a number of new features , and for those looking to upgrade from the first-generation model , there's a tweaked design which features a bigger screen and other cool new tech .

Bigger and more immersive screen looks superb; Same strap size despite new design; Will last you through a day

Electrocardiogram feature not available at launch; Some WatchOS 5 nitpicks; No battery improvement

A worthy upgrade if you are still using series 1 and 2 watches. Screen appears much larger and clearer. Apps launch so much quicker. New faces show lots of information at a glance.

Went from a series 2 so big jump in update. New face is brilliant bigger brighter with loads of space for complications. You will not regret your purchase.

Apple Watch Series 4 has moved the smartwatch to an all-new level and it provides an excellent companion for anyone who wants to keep an eye on their health, their fitness and wants to stay connected with or without their iPhone by their side.

Great design; Larger screen; Cellular connection; Heart sensors; Fast and responsive

No third party watch faces; No roaming with cellular

Happy woth this watch because of the features in it like, you can checking public transport timetable on it and get weather forecast and all other stuff just by kooking at the watch.

This new Series-4 Apple Watch is a huge improvement over my old original Apple Watch Series-0. Love the larger screen and new faces with more complications. Also, the expanded heart monitoring with ECG is fantastic. This new watch is waterproof where my old one was not. Nice upgrade overall.

This is my first Apple Watch, and I can't figure out how I've lived without it! I exercise a lot, and even through multiple workouts each day, texts, phone calls, playing music, emails, GPS, etc., I always have at least 50% battery left at the end of the day.