The Series 3 with LTE does what it set out to do, but it is a bridge product. We are not in a sci-fi world where everyone wants a watch to make calls instead of a smartphone. Apple has nailed the integration way better than any other manufacturer, but with network restrictions and a high price – and limited practical use cases – it isn’t going to become mainstream yet. But remember that you can buy the Series 3 Apple Watch without LTE, and save yourself some money on this aspect. Perhaps we’ll look back on this Watch as a watershed moment when people started putting their phones down and got outside. But the messaging is blurred from Apple; sure, you can go out on your surf board and take a call in the sand, but most people won’t leave their phone at home for longer than an hour or two, really. The LTE aspect works best as a backup when your phone dies, and performance is consistent. Otherwise, this is really a Series 2 Apple Watch with a whole lot more to prove in the wider market, even if Apple does think it’s the biggest watch brand in the world.