I really, really like the Apple Watch. I didn't think I was going to.

Beautiful design; Decent battery life; Excellent for messaging

Expensive; Software can be clunky; Apps can be slow

Let's get this out of the way: smartwatches are still fairly stupid. They're supposed to stop users constantly checking the nagging smartphones in their pockets, but I find I check my phone more often with a smartwatch on my arm. That's not to say I absolutely hate all smartwatches.

Classic design with a touch of modern flair; The hardware is well balanced; The watchOS is the most mature smartwatch OS around

Ludicrously expensive for the common tech enthusiast; It's exclusivist: Apple ecosystem; or GTFO; What's the point of smartwatches now again

Apple has done something rather special with the Apple Watch. It's made the a piece of wearable tech that feels friendly and has a little bit of quirky character about it. Android Wear, the Pebble, and the many proprietary operating systems installed on other less well-known watches are workman-like...

Do you really need a smartwatch ? Up until seven months ago, that's a question I was fully expecting Apple to answer. After all, the company is best at coming into a fairly nascent category and showing users exactly why they need to have something. Just take a look at the iPhone .

Attractive design; Secure, comfortable fit; Plenty of third-party apps

Expensive; Average battery life; Little functionality without connected iPhone

At this point, it is clear that virtually all of the major mobile device manufacturers are laser focused on the wearables market. While one could argue that the war for the wrist began a couple of years ago, most of the smartwatches that have shipped thus far have served only a small niche.

Our Apple Watch review looks at the Apple Watch's features, design and build quality, screen quality, user interface, hardware controls, first- and third-party apps, battery life, specs and pricing.

Gorgeous design; Comfortable to wear; Multiple variants to appeal to many people; Notification support means you can glance and carry on with your day

Interface can be counterintuitive at first; occasionally feels sluggish; third-party apps run relatively slowly

Before even going on sale the Apple Watch, which some affectionately call the iWatch, has already polarised opinion around the globe. You probably either believe it's a product moving technology in a positive direction or one simply not worth the time of day.

Great design; Glances; stylish; battery life; reply to text messages

Apps are slow to load; no GPS; no third-party watch faces; doesn't offer huge amounts over what is on the market

Smartwatches have been out for around a year, but Apple's take on the topic is brand new. Can Apple take the crown from Google before the area really heats up?

Well designed; Bands feel like part of the package; not a cheap addition; "Taptic" feedback feels like a poke; less a vibration; with a more human feel than the typical vibrating haptic motor; Easy to control; Watches your health and heartbeat

Expensive… very expensive; Battery could be a little better; Apps can fail too easily

I use the product at work and is great cause I don't have yo look at my phone to see who's calling or who's texting when I'm busy.

Accurate; Comfortable; Quality Construction; Stylish

Not Water Resistant

Looks way cooler than the default white strap they sell with watches now. Price a little high compared to third party alternatives. Comfortable and durable, though.