Looks way cooler than the default white strap they sell with watches now. Price a little high compared to third party alternatives. Comfortable and durable, though.

The Apple Watch needs no introduction. It's been more than five years since the first iPad was announced, and since then, we've only seen iterative new products from Cupertino every year - 2015 marks Apple's first foray into a new product category in what is an age in technology terms.

I really, really like the Apple Watch. I didn't think I was going to.

Beautiful design; Decent battery life; Excellent for messaging

Expensive; Software can be clunky; Apps can be slow

Let's get this out of the way: smartwatches are still fairly stupid. They're supposed to stop users constantly checking the nagging smartphones in their pockets, but I find I check my phone more often with a smartwatch on my arm. That's not to say I absolutely hate all smartwatches.

Classic design with a touch of modern flair; The hardware is well balanced; The watchOS is the most mature smartwatch OS around

Ludicrously expensive for the common tech enthusiast; It's exclusivist: Apple ecosystem; or GTFO; What's the point of smartwatches now again

After months of anticipation, the Apple Watch is here. But as pre-release hype wanes and units trickle out to early adopters, it's now a question of whether the Apple Watch delivers on its promise of being the company's "most personal device ever."

When Guy Sémon, Tag Heuer general director, told Wired back in March that the Apple Watch was not a watch but a connected device for the wrist , he was more or less correct. But this is not a bad thing.

Update: Apple Watch is new again, at least it will be when you download the watch OS 3 beta later this month. Before Apple Watch 2 launches, read our fresh review what the Apple Watch can do now.

We can't help but think that Apple has tried to do too much with this first generation Apple Watch. There are so many ways of interacting with it and so many different features and elements to get used to that the learning curve is surprisingly steep. It takes a lot of getting used to, and at times it feels counter-intuitive, something we're not use to with Apple devices. That's why we'd struggle to recommend spending the £299 or more it'll cost you to buy this smartwatch. As is often the case, waiting for the second generation of the Apple Watch is likely to be a wise move, because Apple is going to learn a lot from this first generation smartwatch and from the customers and fans that are using it.

I've been wearing Apple's first wearable since it hit shelves last spring and in most ways my opinion almost entirely mirrors our initial review. Once you've looked past the typically stylish Apple design, the Watch is an overly complicated piece of tech that still doesn't really know what it wants...

Best-looking smartwatch so far; Force Touch well integrated; Digital Crown is a useful addition; Comfortable to wear

Unintuitive and buggy software; Significantly drains iPhone battery; Third-party apps need work; Some gimmicky features

Apple's smartwatch , called the Apple Watch is an extension of your iPhone, allowing you to get up-to-the minute notifications, news and even map directions on your wrist. Here's our Apple Watch review.