With no headphone socket on the new iPhone 7 and iPhone 7 Plus , you've either got to go Lightning connector or Bluetooth wireless. And the company is hoping you'll opt for the latter and buy into its wireless in-ear AirPods.
Easy to connect; work instantly across the Apple eco-system; carry case is the charger; sound isolation for calls and Siri control
Design will polarise opinion; lose the charging case you're stuffed; expensive; no audio upgrade compared to EarPods; can fall out; Siri control is sluggish