If you think you know the new Apple iPhone 5c ($99 for 16GB/$199 for 32GB with contract), you do. It's the guts of the iPhone 5 wrapped in a colorful enclosure, with a new front-facing camera and battery. That's basically it.

Bright and cheerful new colors; Solid value; iPhone 5 internals are still solid; Stronger RF reception than iPhone 5; iOS 7 is a dramatic upgrade

That 4-inch screen is starting to feel small; No significant new hardware features

Apple's iPhone just got a splash of color. While it has the same internal components as last year's iPhone 5, the new iPhone 5c comes wrapped in a brightly colored plastic shell. Available for $99 in one of five bold hues, the 5c also runs iOS 7, Apple's equally colorful operating system, which is...

Colorful plastic design feels sturdy; Bright display; Excellent camera; Well-designed OS with timesaving features

Storage not expandable; Small screen

The iPhone 5C is the iPhone 5 in plastic for $100 less, and that's not a bad thing. The polycarbonate colored cases look and feel a lot better than you'd guess.

More comfortable to hold than iPhone 5S/5; Bigger battery; Colors look great and plastic doesn't feel cheap; iOS 7 looks fantastic

iOS 7 still has a few nagging issues; Poor Google services integration

Some people will look at the iPhone 5c and just see an iPhone 5 with a colorful plastic case and a price drop. It's not a device that's going to wow your friends like the iPhone 5s, with its fingerprint scanner and a new camera.

Solid construction; Plastic will weather most of your "uh oh" moments; Higher capacity battery; Better LTE support; Updated front-facing camera for better duck-face selfies

Year-old technology; For 0 more, the iPhone 5s brings the magic; Back of the phone feels a little too slick; Your favorite iPhone 5 case will not fit

Not exactly low cost, is it? In the U.S., you may get the iPhone 5C at $99 with a two year contract, but in India, this is essentially replacing the iPhone 5. The aluminum iPhone 5, with the "unapologetically plastic" shell.

Consistent performance - iPhone 5 rerun; Good battery life; Built very well; Lots of colour options; iOS 7 has refreshed the "iPhone experience"; somewhat

Plastic over metal? Your choice..; Not exactly a "low cost" iPhone

For over a decade, the most persistent criticism of Apple has been that the company's power comes not from invention, but from marketing - that millions of customers are buying into a logo and a lifestyle more than radically new products.

Look at all the colors; iPhone 5 internals still solid; Great camera

Not as nice as the iPhone 5; iOS 7 still needs polish

Apple delivered a one-two punch with this year's iPhone announcement. The iPhone 5S is now king of the castle, but the iPhone 5C is replacing last year's iPhone 5 as the new 2nd tier device. So is it a worthy replacement?

Beautifully engineered; Elegant UI; Improved 4G support

There's nothing like watching a child open up a new toy. The smile, the unbridled ferocity of his imagination or her curiosity. It's all very inspiring. Apple customers seem to relive this joy annually, but this year there is a new colourful alternative to "last year's model." The iPhone 5c replaces...

This is very much an iPhone 5 in a new suit; Being available in five colours - white, pink, blue, green and yellow - is the first clue that the iPhone 5c is the new iPod touch; That it is "unapologetically plastic" doesn't tell the whole story, though, because like Motorola and Nokia, Apple has...

Let's talk price for a second; The iPhone 5c is not a cheap iPhone, nor is it an inexpensive smartphone in general; You're still going to pay over $200 for the 32GB model - in my opinion the only one worth considering - which is currently $30 more than the LG G2, and $100 more than the HTC One

Taking the iPhone 5c in context, that last entry in the "Cons" section above is a sticking point. During the Apple announcement heralding the new iPhones' arrival, we called the 5c an " iPhone 5 in a new casing ," and besides the minor exceptions noted above, that's proven fairly accurate.

Plastic casing won't age well; Screen size limits utility; Small embedded battery; nonexpandable storage; Insufficient innovation to justify new model name

Plastic casing won't age well; Screen size limits utility; Small embedded battery; nonexpandable storage; Insufficient innovation to justify new model name

The Apple iPhone 5 is gone for good, abandoned and replaced by the fresh iPhone 5c. Initial rumors erroneously suggested that the lowercase letter stands for cheap, but it turned out that the Cupertino-based giant had color on its mind instead.