I don't print many labels so I couldn't justify spending more for a label maker. This one works well enough and has been reliable. Letters and numbers are easy but for everything else I had to scan and resize the manual's guide page showing the graphics symbols.
Lots of formatting options including 2-line labels; Has held up fine with almost 4 yrs occasional use and has worked reliably every time I've used it; Still using the original 4xAA batteries; The label adhesive sticks well on most clean flat surfaces.
The LCD window doesn't accurately show what the label will look like before printing but it's close enough