The Italian company, based in Treviso, is one of the most important small appliance manufacturers in the country. They have a
reputation for making high
quality products for the kitchen as well as for other areas of the home. However, they were not always in the business of
appliances. In the early days,
they started out quite small, but one would hardly imagine that they came from such small beginnings.
Where and When Did DeLonghi Begin?
The company started more than a hundred years ago. The DeLonghi family founded the company in 1902, and at that time, they were
industrial pieces and parts. They had always seemed to be interested in being on the cutting edge though, so it made sense that
they would get into the
electronics field as it started to become more important to the world.
The company officially incorporated in 1950. They made a number of different types of products, becoming well known for their
portable heaters as well as
for their air conditioners. Over the years, they've expended to other areas with a variety of different types of products
available in different areas from
cooking to cleaning and more.
The Importance of the Brand
One of the things that DeLonghi takes very seriously is their reputation, and their brand is a huge part of that reputation. They
put in a substantial
amount of effort to provide buyers with high quality products that marry performance and style, as they feel that form and
function should go hand in hand
with one another. They are also actively trying to expand their reach to as many countries as possible as a means to grow their
brand. They continue to
work hard when it comes to designing and selling high quality products that are usable and different from the other products out
there today. They take
their branding seriously, and they work hard at ensuring in order to maintain their distinct style while never sacrificing
Types of Products DeLonghi Makes Today
The company manufactures a range of very popular products in a number of different categories. Some of the most popular of their
products include their
coffee machines, espresso machines, grinders, and more in the field of coffee. They make a number of accessories and specialized
systems. Coffee is not the
only area where they excel though. They also make popular gelato machines, portable air conditioners, irons, steam cleaners,
dehumidifiers, air purifiers,
fan heaters, irons and ironing accessories, toasters, fryers, kettles, grills, food processors, and much more.
People seem to love the durability of the products, but even more, they love the design. One of the hallmarks of the brand is
design quality. In fact,
they've won a number of design awards for their work, including the Red Dot Design Award. Many consider the design director for
the company, Giocomo Borin,
to be one of the best and most influential designers in the world.
The Company Grows
In 2001, the company acquired Kenwood Limited, an appliance maker from Britain. This gave the company access to the factory that
Kenwood was running in
China, so now many of the products come from China. However, because the design aspect of the company is so important, the design
work and the engineering
remain in Italy.
Over the years, the company has continued to grow quickly, and they now have production facilities around the world - thirteen of
them in all. They also
have 30 subsidiaries that help them sell to 75 countries around the world. Their international sales are actually very important
to the company, as they
account for close to 75% of the company's overall revenue.
The company keeps on growing, too. They bought rights to create and sell Braun products from the company Proctor & Gamble.
While they do not own the
brand, Proctor and Gamble maintains the Braun brand, DeLonghi will have the right to manufacture and sell products that bear the
brand. This partnership
promises to be rewarding to both of the companies.
Products from the DeLonghi company are a part of many homes around the world today, and the continual creation and innovation of
new products promises to
make them even larger and more powerful in the coming years.