Celsius

Celsius is a relatively new company that started in 2005. They specialize in the field of energy drinks, but they are quick to point out that their drink is more than just a mere energy drink as so many of the others on the market are. Their drink, also called Celsius does not merely offer a sugar rush and additional unwanted calories. Instead, they say that they are offering a negative calorie drink. When the customer drinks the beverage, it provides them with great taste, as well as additional energy and even a boost to metabolism.

History of Celsius

The company first put their product through a clinical study, called the Metabolic Response Clinical Study. This showed that their product actually did burn calories and raise metabolism over three hours. They knew this would excite those who were into health and fitness and those who were looking for ways they could lose weight, so they brought the product to market. The first three flavors available were lemon-lime, ginger ale, and cola. Over the years, they've made some changes to the product and they've added a number of flavors.

To date, the product has gone through an additional six studies, and they all show that Celsius does indeed help to burn calories, reduce fat, and provide additional energy. They've won awards for innovation as well as taste, and they've sold millions of cans already. While they do not have the brand recognition of companies such as Monster quite yet, they are gaining ground, and they are doing so quickly.

The Popularity of the Brand Starts to Grow

The company is starting to develop more of a following and to gain more brand recognition for a couple of reasons.

One of the big reasons that the drink has started to come into the public eye more is the fact that a number of celebrities have used it, including Katie Holmes, Sofia Vergara, and Mario Lopez. The product has made its way to television shows and news broadcasts as well, and this has pushed the brand forward in the public's consciousness.

Another one of the things that helps this brand to grow is the flavor of the drink. Celsius has a variety of options from which customers can choose, and having a bit of variety is always good, as it can get more people on board with the various items and products a company offers. They have carbonated sparkling drinks in wild berry, orange, and cola flavors. They also currently offer two non-carbonated options - raspberry acai green tea and peach mango green tea. The good taste, coupled with the action of the energy drink to actually help burn calories, is helping to increase their popularity.

Currently, not all retailers are offering the drinks, but as the popularity grows, this is likely to change. Grocery stores and health supplement stores will all likely start to carry it if the popularity keeps on growing and the demand is there. Still, a number of retailers do offer the product now, and they also happen to sell it online.

Of course, as with most products, among the things that really help to make it sell and to get people to trust it are honest testimonials from real people who have used it. Customers who show that they've used the product to gain energy and to lose weight are some of the biggest driving forces behind the drink's popularity today. They also have a website that explains the drink, the ingredients, and the science behind how and why it works. This is a benefit to those potential customers who feel they want to know a bit more about the product before drinking it.

Why the Brand Appeal?

Celsius is a weight loss product and energy product, and those are areas that always interest people. Since the product actually does work, it almost guarantees that it will be a success. They've already grown exponentially since the start of the company, and they are set for more growth at home and abroad. While not everyone knows the company name right now, the brand has staying power, and it has the potential to become one of the biggest drinks on the planet for fitness enthusiasts.

Resource:http://www.celsius.com/innovative-functional-beverage