I rarely review new iPhones in this column because by the time we've gone to press, there's normally been a flood of reviews and most Apple aficionados will have already bought one. But the response to the iPhone 7 and this, the 7 Plus, has been rather muted. There are reasons for this.

It's iPhone time again and whether you're a fan or not the whole tech industry gets a lift and the general, less-techie populace gets a lesson on the latest technology.

Jet Black version is epic; Solidly-built; Compatible with Apple ecosystem and accessories; Taptic feedback is nice touch

Very expensive; No headphone jack; Few stand-out features; Larger 7 Plus is better value; No VR strategy

The Apple iPhone 7 is the latest iOS smartphone and is the follow up to last year's iPhone 6S. It features a 12 megapixel camera, with an f/1.8 fixed length (28mm equivalent) lens.

I have been a fan of google pixel since it has been lauch what's new in iphone7 nothing expect water proofing apple just changed he design of abtenna bands not totally removed it.

iPhone 7 is definitely a good upgrade over iPhone 6 or 6S with a better display, cameras and also powerful A10 chipset along with the IP67 rating. The base price of iPhone 7 in India is Rs 60,000 for the 32GB variant and if you are looking for a premium smartphone, then iPhone 7 is a great buy.

An excellent device marred by few silly things (screen resolution,restrictions)which can be easily solved by Apple.UI is buttery smooth.3d touch features are really useful.Lift to wake screen function is awesome.Excellent cameras front and back.Excellent battery life.Resolution of screen is poor...

UI is buttery smooth.3d touch features are really useful.Lift wake screen function is awesome; Excellent cameras front and back; Excellent battery life; Easy to use in one hand.a rarity among flagships these days; Super bright screen with true to life colors; Better polished and stable apps compared...

Resolution of screen is poor compared any other flagships or even midrange android phones.its very annoying in the beginning if you are coming from any of those excellent android screens llike note 7; lots of restrictions especially the Bluetooth transfer and iTunes for music.its hard to swallow for...

The iPhone 7 marks the 10th generation of the iPhone. It is nearly 10 years since the first iPhone was introduced in 2007 and they have always been regarded as the benchmark for the smartphone industry.

The design was good although it was prone to scratches and fingerprint. The battery was adequate but still below with competitors.

Say what you will about Apple, love it or hate it, the company invented the smart phone as we know it. The large screen, control by touch, a minimal set of physical keys. They were pretty much Apple (even if some of the ideas may have been drawn from elsewhere.

The iPhone is an almost universal standard; very good performance overall; a pleasure to use; good fingerprint recognition

Fairly expensive; entry level memory a bit limited given it can't be upgraded

Much like any other iPhone, the iPhone 7 is also a great phone, but it isn't the big upgrade over the iPhone 6S that you may have expected. It's an upgrade for those using the iPhone 6 or below, but we'd still recommend waiting for the iPhone 8 if you can.

Good camera; Great performance; Good display

Battery only lasts a work day; Camera isn't a great improvement over the iPhone 6S