Everyone expected a lot and then they didn't. They said everything would change and also said nothing would. People were ready to joke about how it being a tock year of the tick tock pattern that Apple follow, we would just see a very very tiny upgrade from the iPhone 6 and 6 Plus from last year.
iOS 9 great; 3D Touch; Brilliant battery life; upscaled camera; Selfie camera is pin sharp; Live Photos great touch
Too big for some; expensive