Rivals usurping market share have pushed Apple to dig deep and do something it's only done once in seven years: increase the size of its iPhone's screen. Even with the face lift, the iPhone introduces nothing new to the smartphone market and little else to Apple's existing users. And it doesn't matter.
Apple's iPhone 6 has one of the best displays in a smartphone, enriched by its aesthetic iOS software and a proficient camera that is fun to use. It feels like a smartphone seven years in the making, now more-so than ever following a growth spurt and a subtle redesign. Finally, it is the iPhone fans have long wanted.
Vibrant display; Aesthetic, simple software; Premium aluminium body; Proficient camera modes;
Apple's strict governance; Data- and battery-intensive;