The iPhone 5c is not a wholly new product, but a successful reworking of a still-excellent smartphone. Apple will find success with the product by marketing the 5c to colour-conscious youth and those who don't need the top of the line features or specs.
This is very much an iPhone 5 in a new suit; Being available in five colours - white, pink, blue, green and yellow - is the first clue that the iPhone 5c is the new iPod touch; That it is "unapologetically plastic" doesn't tell the whole story, though, because like Motorola and Nokia, Apple has...
Let's talk price for a second; The iPhone 5c is not a cheap iPhone, nor is it an inexpensive smartphone in general; You're still going to pay over $200 for the 32GB model - in my opinion the only one worth considering - which is currently $30 more than the LG G2, and $100 more than the HTC One.