The iPad Air is a huge improvement over the iPad 4th-gen, or the iPad 2, pictured in the gallery. Its form factor is the best currently available for a 10-inch tablet, and it provides a great blend of portability and usability that leans towards the media device end of the spectrum.
Thin and light design is a huge improvement over 4th-gen iPad; No battery life sacrifices required
Hard sell over the iPad mini with Retina; which also now has A7 power