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If you purchased a computer system in the mid-1990s it is likely that you saw the famous ViewSonic logo. Featuring three wildly colored birds lined up against a bold blue background, it was a good illustration of the kind of quality display you could expect when you chose one of their models.


Today, ViewSonic is not just a product within a broader company but the name of a company itself. It was started in California in 1987 and was initially known as the Keypoint Technology Corp. It was when it successfully released its line of high end color monitors in 1990 that it was determined that the name of those monitors - ViewSonic - should be used as the name for the firm.


The reasoning is very logical - the monitors immediately became one of the most highly rated options on the market. Within only a few years of beginning, in fact, the company had outpaced the competition and was the largest maker of color displays in the world.


After this initial success, the minds behind ViewSonic did not sit back on their laurels. Instead, they began to accomplish a long list of industry firsts.


These included:


The first 23" LCD for businesses in 2001


The first 2ms LCD in 2005


The first standalone digital signage option in 2006


The first portable projector with an iPod dock in 2007


The first 22" widescreen LCD with a 20k to one DCR in 2008


The list goes on and on, and is the reason behind the has received over two thousand industry awards since it was first started.


Today's Products From ViewSonic


It is clear that they still put a major emphasis on the research and development of premium displays. Their product line includes:


Monitors - These include Smart and Touch displays, Entertainment displays, Professional series, Graphics displays, Value priced options, IPS monitors, Gaming displays, and accessories.


Projectors - This range includes high performance models, professional installations, advanced connect models, solid state projectors, networkable systems, ultra short throw machines, and more.


Desktop Virtualization - This is a full line of cloud-enabled clients that are optimized for virtual display solutions.


Digital Signage - Since they have been an innovator in this segment, it makes sense that ViewSonic should still take a leading edge in the development of this technology. They offer a large array of commercial displays that range from small sizes to entire walls.


Computers - ViewSonic currently markets all in one computers and minis.


Digital Photo Frames


MultiClient Servers


Their list of products demonstrates their recognition of the need for further developments in the display industry. This is one of the reasons that firm has established a presence in many parts of the globe.


Currently, ViewSonic is based in California, but has facilities in Latin America, Europe, Russia, Australia, Singapore, Taiwan, Korea, Dubai, New Delhi, and China.


The company also has a very clear commitment to the environment. It focuses on minimizing and eliminating the use of any materials harmful to the planet. The use of LCDs makes it clear that they are looking to reduce environmental impact through lower energy consumption, but the firm remains committed to efficiency over any product's entire lifecycle. This is why they have implemented a Recycle+ program for clients, and which meet 14001:2004 EMS guidelines.


With the world going mobile and wireless, it might seem that the need for displays is diminishing, but this is not the case at all. ViewSonic has been able to demonstrate the need for constantly advancing technologies and supporting products for the needs of clients at all levels.


Their mission of being the preferred brand for "visual solutions" is being met by their dedication to research and development. They have made the client the focus from the very beginning, and this is why they are able to continually create unique solutions.


ViewSonic has been a quality product from its very first models, and remains a consumer and business favorite. Its long and ongoing list of industry awards proves that the firm is responsive to changing markets and technology. The entrepreneurial spirit of their designs positions them to remain at the top of the industry, and the long life cycles of their quality products reveals their commitment to clients.


Works Cited


ViewSonic. Mission and Core Values. ViewSonic.com. 2014. http://www.viewsonic.com/us/company/mission-and-core-values


http://www.viewsonic.com/

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