It can be both frustrating and fascinating how single incidents in the lives of individuals or companies can shape their reputations or override their more important aspects. Take the name Versace as a prime example of this. A remarkably unique fashion house, many instantly think of two things when they hear the name. Firstly, they might think of "the dresses". These are the different dresses worn by celebrities that caught global attention and enhanced their standing, and which happened to be Versace creations. Then there is the tragic murder of Versace himself that many think of reflexively when they hear the name.
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