I was initially unsure that this product would stand up to the hype but decided to take the plunge and give it a go. It really is that simple and effective as it's advertised. You just line your hair up, it draws it in and within a few seconds, you end up with perfect curls. It's so quick, I can do a head full of curls in just a few minutes. It's easy to use and has a great battery life. You get a lovely little travel case and charging cord making it easy to take with you of need be. It was a great purchase and I definitely recommend.