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SodaStream Information

Fans of older movies may remember seeing characters whip up fancy cocktails using a special "soda water" bottle that carbonated the contents as they entered the glass. Firing the water from a distance was a common movie activity, but few people actually owned these devices.

Today, the SodaStream device offers up an affordable way to accomplish this same result, carbonating plain tap water to create delicious beverages. Unlike the old-fashioned bottles, the SodaStream system will work with plain water but also partners with specialty syrup containers to create homemade "soda”, too.

Allowing consumers to save on the cost of soda, the waste of the bottles, and even control the flavourings has caused the device to be a tremendous success since its release in the late 1990s.

The History of SodaStream

The origins of the modern SodaStream are related to that description provided above, when Guy Hugh Gilbey designed the first liquid aeration devices in 1903. A product for the upper crust, it could also flavour some of the beverages and allow home carbonation to be easily done.

The evolution of the units into the modern SodaStream product occurred during the 1950s when machines for the home were widely released in the UK, parts of Europe, Australia and New Zealand.

Though many consumers have only recently discovered the SodaStream, it was actually widely used in some parts of the world as early as the 1970s. The company has continually operated since that time, but used some heavy marketing around 2010 to re-emerge into the global marketplace. At that time, the company also partnered with a designer to help ensure that the systems were part of a "greener" movement towards sustainability. This too has helped the company to gain a much wider audience even as it has switched hands and struggled to find a strong hold in the global marketplace.

After all, it uses only tap water (it cannot carbonate anything but water) and relies on returnable gas cylinders. It is heavily involved in environmental projects as well, and consistently reminds consumers that the soda industry accounts for billions of wasted cans and bottles annually. Most of these are not recycled, and so the use of a SodaStream device can help cut down on global pollution exponentially.

It illustrated the point best during a 2010 ad initiative that featured a cage holding more than ten thousand empty bottles and cans. The display demonstrated the number of items wasted by a single family over a five year period. Visiting more than thirty countries, the marketing demonstrated the environmental threats that a single SodaStream could erase. It also proved how much savings could be enjoyed through the use of the devices.

The new marketing campaigns worked and in 2010 it was estimated that roughly 20% of homes in Sweden had the units at work. The company has produced more than one million units and is so successful that it became a publicly traded company, as well.

When SodaStream entered the U.S. market in 2012, retailers had difficulty keeping the units in stock and the company's sales exploded.

The Product Line

  • SodaStream units are available through retail partners as well as directly from the company. Their current product lineup includes:
  • Sparkling Water Makers - the series includes the Play, Source, Power, and Crystal models.
  • Sparkling Drink Mixes - currently, they offer regular, diet, naturally sweetened, specialty, energy, flavor essences and sodastream caps. Flavors include Cucumber Lime, Mango Berry, Natural Apple Peach, Cranberry Raspberry, Lemon, Green Tea Lychee, Kiwi Pear, Passionfruit Mango, Lemonade, Mint Lemonade, Pink Lemonade, V8 Splash Berry, V8 Splash Fruit, V8 Splash Tropical Blend, Cherry Cola, Cola, Cola Free, Kiwi Pear, and dozens more
  • Carbonating bottles - two sizes are available - one liter and 1.5 liters
  • Carbonators - two sizes are available 130L and 60L

With a tremendous list of flavors, a global following, and a system by which the environment benefits tremendously from its use, the SodaStream is a good fit in almost any household. Whether used to simply carbonate water or make a huge range of beverages, it is good for the wallet as well as the planet. If you are looking for a good solution to your bottles and cans problem, this may be the one.


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