Samsung has a stronghold over the smartphone space, but its grip on the tablet market isn't as tight. That market belongs to Apple, and making a tablet as good as the iPad is not enough for customers to be lured across to Samsung - the Tab S2 has to be better.
9.7-inch Super-AMOLED display; Thin and light form factor; Octa-core CPU; Refined finger scanner; Proficient 8-megapixel rear camera; Aluminium chassis
Lacking distinctive character; Build not as premium as Apple's iPad; Fewer hardware features; but still priced to compete against Apple's iPad