But the battery life leaves much to be desired and there is a sense that the Galaxy S9 is overly familiar. Plus, you can get a phone that's better in almost every sense if you can stretch to the Galaxy S9 Plus.

+ Brilliant screen; + Very powerful; + Good camera

- Overly familiar; - Disappointing battery; - Expensive

While it may not have been the company which started the trend - some would argue that honour falls to Xiaomi with its stunning Mi Mix - Samsung is arguably the firm that popularised the concept of a 'big screen' smartphone.