Samsung has clearly come to realise over time that it's not good enough simply to create the best hardware if it wants to continue to dominate the market for non-Apple smartphones. It also needs to pay attention to its users and the way they interact with their phones.

Great camera quality; Comprehensive range of features; Best Samsung software ever

Expensive

The midsize Samsung Galaxy S10 ($899.99 for 128GB), neither the smaller S10e nor the larger S10+ model, brings almost all of the look and features of the Galaxy S10+ for $100 less, in a size that's more friendly to most hands. We still think the less expensive Galaxy S10e is the best buy of the S10 family, not to mention our Editors' Choice, but the S10 is a decent step up if you want the phone's "2x zoom" camera or curved screen. Design I've covered most of the aspects of the G10 family by now in my Galaxy S10+ and Galaxy S10e reviews. Here I'm considering what makes the S10 different, and who should be buying it over the others. At 5.9 by 2.8 by 0.3 inches (HWD) and 5.5 ounces, the S10 is noticeably taller, but not really wider than the S10e; it's still usable in one hand, especially for people with big hands. I find the S10e more comfortable because it doesn't have the (admittedly attractive) curved glass, though. Like the other models, it comes in white, black, blue, or pink...

The midsize Samsung Galaxy S10 has all the attractive features of the S10+ for less money, but we still think the smaller S10e is a better buy.

Great screen; Fastest possible processor and LTE; Triple cameras with 2x and wide-angle; Headphone jack and microSD card slot

Expensive; In-display fingerprint sensor has no physical guide

Coming from an S9 + and is still really impressed. The cutout is smaller than I expected so there is absolutely nothing to worry about. Samsung has succeeded in making the battery bigger, adding two cameras, better cooling and still having the 3.5mm headphone port while making the phone thinner than...

Is 2019's best Android handset already here

Fantastic screen; Good Stamina; Robust performance; Gear VR support; Ultra-wide camera

Expensive; Comes with bloatware

The Samsung Galaxy S10 Plus is powered by the Exynos 9820 mated to 8GB of RAM and packs 128GB of onboard storage. What really makes the phone stand apart is an industry leading display and the triple camera

A very impressive display; Impressive performance; Camera performance is good; but could be better

Super Night Shot doesn't become active in most scenarios; No access to telephoto or ultra-wide camera in Pro mode; The phone is very slippery

The Galaxy Fold may have dominated the headlines this year but Samsung's marketable device for now is the Galaxy S10. Officially launched in India, the Galaxy S10 Plus is the yearly update to Samsung's flagship devices.

The Galaxy S10+ is exactly what you'd expect out of Samsung's tenth flagship handset. After all, the company's been making these for a decade, and knows what works. The S10+ is a winning mix of powerful performance, long-lasting battery, stunning display and capable cameras.

Excellent battery life; One UI is a welcome refresh; Surprisingly helpful Bixby Routines; Big; beautiful HDR10+ display; Versatile triple camera setup

AR emoji are unrecognizable; Low light shots are subpar

It's something of a perfect coincidence that Samsung's Galaxy S10+ goes on sale the same day Captain Marvel lands in theaters. Both were once the most powerful members of their respective universes. Both are struggling with an identity crisis spurred by a larger-than-life existential threat.

Excellent design with an incredible display; One UI is a major improvement over the Samsung Touchwiz Experience; Performance and battery life is...

In-display fingerprint sensor is a little finicky; Hole in the display is an eyesore; Samsung's photo processing nowhere as good as Google's

In the Galaxy S10+, Samsung takes an appealing device, adds features and technologies to make sure it's ahead of the pack, and rolls on. The integration of the front cameras into the display are Samsung's way of saying that, actually, it was right not to use a notch, while the ultrasonic fingerprint...

Outstanding display; Fun wide-angle camera; Sound quality; Software experience and features

Low light camera experience; Software update track record