Over the past few years Oppo made big strides in expanding both its presence to new markets and its portfolio to the higher echelons and the Reno 10x zoom is another step in that direction.

Brilliant design; Excellent AMOLED screen; large and notch-free; Intriguing sharp fin notch; Class-leading battery life; VOOC fast charging; Cutting-edge performance; Overall excellent photo and video quality

While this was launched before the Cricket World Cup it did not arrive with me until the Cricket season was finished. Indeed anyone watching the main courts at Wimbledon would have seen the ‘oppo' name on the show courts, great advert but how many will have known what the name referred to.

While this was launched before the Cricket World Cup it did not arrive with me until the Cricket season was finished. Indeed anyone watching the main courts at Wimbledon would have seen the ‘oppo’ name on the show courts, great advert but how many will have known what the name referred to.

Oppo has delivered a well-rounded and exciting new flagship that doesn't do as you might expect. It has the potential to take on some serious camera phone contenders too.

Fantastic triple camera; Impressive battery life; Great performance;

ColorOS is still awkward; No wireless charging; No water resistance;

It's easy to say smartphones have more or less become the same. This is often true, but Oppo has continually been able to reinvent the wheel in fresh and exciting ways. The Oppo Reno 10x Zoom Edition has a rear-mounted, triple camera system with zoom capabilities that rival the Huawei P30 Pro and a...

Excellent build quality Versatile rear camera system Fast performance Long-lasting battery Fast in-display fingerprint sensor

No headphone jack No wireless charging No IP certification

A Huawei P30 Pro with 8GB of RAM and 128GB of storage will cost you £899, and while Oppo's Reno 10x Zoom can't quite match the P30 on photography, it gets pretty close -- while offering excellent value for money at £700 for the 8GB/256GB model.

Excellent triple camera system with 10x zoom; Clever pop-up front camera; Top-class CPU and GPU performance; Good battery life; Minimal-bezel OLED screen

No IP rating for dust/water resistance; No wireless charging; Relatively bulky and heavy

As has often been the case in the past, Oppo's latest flagship phone has a lot in common with another from OnePlus, since the companies share ownership and supply chain resources. In this case, the Oppo Reno 10x Zoom follows the release of the impressive OnePlus 7 Pro .

Great; versatile camera; Speedy performance; Strong battery life

Screen is only good; not great; Big and heavy; Zoom camera struggles in low light

OPPO Reno 10x Zoom review: Jack of all trades, master of some

Oppo may not be the best-known smartphone brand in the UK and Europe, but the Chinese company was number five in IDC's latest ( Q2 2019 ) tally of worldwide shipments, behind Xiaomi, Apple, Huawei and Samsung.

Excellent triple camera system with 10x zoom; Clever pop-up front camera; Top-class CPU and GPU performance; Good battery life; Minimal-bezel OLED screen

No IP rating for dust/water resistance; No wireless charging; Relatively bulky and heavy

That's a small blot, though, on what is otherwise an excellent all-round smartphone. The Oppo Reno 10x Zoom can't compete head to head with the superb Huawei P30 Pro on outright camera quality, and its software installation is bloated with unnecessary extras, but we still prefer it to the OnePlus 7...

Gorgeous design; Big; notchless display; Good quality 48MP images

No IP rating; No 3.5mm headphone jack