Purchased to replace broken phone. Minimal bloat ware- allows my choice of apps (to which I am accustomed) over a standard brand determined set. Motorola's focus on I am not seeing the value in owning a 'flagship' model - maybe I am not a flagship kind of owner. I enjoyed Moto G in the past and this seems not dissimilar (good and bad). Loved being able to important all my previous Motorola screen settings. Not as happy about no undo button when it offered to change all those to some designed layout under personalise - it unpersonalised imho. Need less changes more than I need new fangled gizmos. That said, I do enjoy the odd gizmo.