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Maxwell & Williams Information

It can be challenging to find quality home wares with good looks, real style, a good price, and durability, but this is the goal of the brand known as Maxwell & Williams.



In business since 1995, the Australian-based company provides access to an extensive array of home wares made from some of the most long wearing and efficient materials on the consumer market. Collections are made from ceramic, glass, acrylic, and stainless steel, and styled to meet the needs of a broad and diverse audience.


Offering goods for the kitchen to the tabletop, and beyond, Maxwell & Williams stoves to deliver the finest quality and values that money can buy.


The Products


A basic description of the products available through the company includes:


Entertaining - This range features china and dinnerware, drinks and barware, and serving pieces


Cookware and Bakeware - This range offers bakeware, casseroles, mixing bowls, mortar and pestles, pie dishes, and ramekins


Gifts - This lineup includes boxed sets, holiday sets, serving sets, tea and coffee services, and sets of barware.


The different ranges of products also feature a lot of patterns and collections. These currently include such names as:


Cashmere - A basic black and white bone china collection that uses an Art Deco or a Coupe and Rim format


Krinkle - A mix and match collection that is sold in several bold colors including, lime, orange, purple, red, sky, and yellow


Sprinkle - Sold in the same colors as the charming Krinkle collection, this one is enhanced with large dots on all of the pieces


Sensations - An opulent barware collection, it features stems and splashes of color on otherwise crystal glassware


Microstoven - Gorgeously colored oven to tabletop pieces crafted in stoneware


White Basics - Affordable essentials crafted in elegant lines and featuring a lot of nice extras to dress up even the most basic table


All of the lines are designed to be "user friendly" and will withstand years of use as well as cleaning in the dishwasher. Many of the pieces are microwave safe, and are even scratch resistant. The company stands behind the materials and products and offers a simple return policy should any product fail to live up to expectations.


Distributed Around the Globe


The Maxwell & Williams brand means that all of the goods are made in Australia. The company is part of the Fitz and Floyd Enterprises (FFE) firm that is well known for offering luxury home products all over the world. The company is also a sole distributor of the Ralph Lauren Tabletop line as well.


In addition to being available at the company website, the Maxwell & Williams brand is easily found in quality department stores and specialty shops throughout the US, and in many other parts of the world. Currently, there are distributors in Israel, the UK, Germany, Switzerland, the Czech Republic, the Netherlands, the US, Australia, Canada, and Italy. However, FFE is the sole distributor in the US and other locations.


FFE products are usually distributed through "premium" retailers and departments stores, but this does not make the Maxwell & Williams brand a costly or high priced option.


Value Based Mission


The mission of the Maxwell & Williams brand is to provide only the finest in quality, affordable designer home wares. The company's hopes for all of its clients is that their products will help them to celebrate life and all of its joys.


They make this easier than ever by offering good prices on top quality products. And one of the best features is that their products are so lively, thoughtfully designed, and fun.


With some of the best esthetics and the ability to easily mix and match across collections and patterns, the mission is easily met. Whether your lifestyle is colorful and bold or very simple and basic "black and white", the Maxwell & Williams product line has something for you.


Ideal as a gift, too, it would be easy and affordable to fit out an entire home with the well-designed cookware, serving ware, barware, and dinnerware readily available through their website or through finer retails everywhere.


Works Cited


Maxwell & Williams. About Maxwell & Williams. Maxwellandwilliams.com. 2014. http://www.maxwellandwilliamsusa.com/About-Us.php


http://www.maxwellwilliams.co.nz/whatsnew.asp?brand=mw

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